From Like to Coffee

Why I don't actually like social media – and yet I'm here

I'll be honest:
I don't particularly like social media.

And that's despite the fact that I create an incredible amount of content myself.
Even though I record reels, write posts, share insights.
Even though I know that many of you found me exactly through this.

But this is where the conflict begins.

This endless scrolling

We spend hours scrolling through feeds.
We look for inspiration.
For ideas.
For exchange.

And in the end?

We often feel emptier than before.

Between perfectly staged lives, AI-generated images, artificial trends, and ever-shorter videos, it's becoming increasingly difficult to recognize what's real.

That's why it's so important to me to consciously do something different here.

When I share content, it's not to be loud.
Not to win in the algorithm.
But to contribute something real.

Something that lasts.
Something that touches.

"Friendships" with a click?

What concerns me even more:
We call people "friends" because we've confirmed a request.

But is that friendship?

For me, friendship means:

Trust.
Honest exchange.
Support.
Meeting on equal terms.

A friendship is not created by a button.

And yet I notice something very exciting:
When we start bringing these digital acquaintances into real life, everything changes.

From a like to a coffee

In recent months, many of you have messaged me:

"Shall we meet for a coffee sometime?"
"I have an idea for an exhibition."
"Let's talk in person."

And suddenly something wonderful happens.

They are no longer strangers.
You know my art.
You know my thoughts.
And I want to know who you are.

A new level emerges.
A real exchange.

And that is precisely why I remain here, despite all criticism.

Not because of the platform.
But because of you.

Spring is just around the corner

Perhaps now is exactly the right time to ask yourself:

How much time do I spend online?
What does that do to me?
To my creativity?
To my health?

Of course, you can continue to watch my reels – and like them.
😉

But perhaps we can take a step further together.

More real conversations.
More real encounters.
More coffee instead of comments.
More voice instead of text messages.

Why I still stay here

Because I see that it touches.
Because I see that art connects people.
Because I see that real encounters can arise from digital contacts.

I don't just want to broadcast here.
I also want to receive.

Tell me what you do.
What moves you.
No matter if it's creative or not.

Let's use social media as a bridge –
not as a substitute for real life.

And perhaps that's exactly the new attitude:

Not against social media.
But consciously.
Not superficially.
But real.

I look forward to a real exchange with you.
Online – and even more so in real life.

Julia 🤍