Pressebeitrag – telfsPARK Fassadenprojekt: Kunst im öffentlichen Raum

Press release – telfsPARK facade project: Art in public space

January 2, 2026

Public art: Innsbruck artist Julia Lippitsch transforms the facade of telfsPARK into a large-scale artwork.
In autumn 2025, Austrian artist Julia Lippitsch transformed the approximately 300 m² exterior wall of the telfsPARK retail park into a vibrant and colorful work of art. The design, created during an intensive preparation phase and eight days on a construction platform, went far beyond mere decoration: it was conceived as a symbol of courage, creativity, and joie de vivre in public space. MeinBezirk.at

With the open evening event “Art Moment with Julia Lippitsch,” telfsPARK invited visitors to meet the artist in person and experience the mural on site – accompanied by impressions, conversations, and numerous social media posts under the hashtag #telfsPARKKunstmoment . MeinBezirk.at

Media coverage and public opinion

The project was covered in various regional media outlets.

📰 MeinBezirk.at: detailed report on the artistic transformation of the facade and its significance for the region.
→ MeinBezirk.at

📰 Oberländer Rundschau (Rundschau.at): Background information on the creation – from the initial sketch and digital transfer to the final execution using scaffolding and paint. The geometric motifs symbolize local mountains, sunshine, and playful lightness; social media reactions showed a strong response even during the work process.
→ (Link to the Rundschau page) Rundschau

📺 MundeTV: TV report on art in public space, presenting the creation and impact of the telfsPARK project and highlighting the visibility of contemporary art in everyday life.
→ (Link to the MundeTV article) P8 Webblocks

💬 Facebook coverage: Additional coverage through official social media channels of telfsPARK and MundeTV with pictures and short video sequences from the development process.
→ (Link to Facebook posts) Facebook

Artistic significance

The telfsPARK project brings art from the traditional exhibition space directly into people's everyday lives. The large-scale facade was deliberately designed as a freely accessible artwork, transforming public spaces into cultural experiences without entrance fees or barriers. Julia Lippitsch's work explores local identities: landscape, movement, color, and femininity combine to create a visual narrative that harmonizes life and art. MeinBezirk.at

It is an example of how contemporary art in public spaces visibly reaches people, has an impact through everyday contacts, and contributes to the cultural perception of a region.